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🧭 STYLE GUIDE

Zigzag Seongsu Pop-up Store: Shop 50 Hottest Korean Fashion Brands
STYLE

Zigzag Seongsu Pop-up Store: Shop 50 Hottest Korean Fashion Brands

Don't miss the massive Zigzag K-Fashion pop-up store in Seongsu-dong (Oct 16-18). Try on pieces from 50 popular Korean online brands and win a luxury lucky box.

October 15, 2026
LE SSERAFIM Chaewon x Matin Kim: Winter 2026 Collection & Seongsu Shopping Guide
STYLE

LE SSERAFIM Chaewon x Matin Kim: Winter 2026 Collection & Seongsu Shopping Guide

Discover Matin Kim's Winter 2026 'The New Wind' campaign featuring LE SSERAFIM's Chaewon. Plus, the ultimate guide to Matin Kim flagship stores in Seoul.

October 15, 2026
K-Beauty in Seoul: Makeup, Personal Color, Hair & Eyewear Experiences
STYLE

K-Beauty in Seoul: Makeup, Personal Color, Hair & Eyewear Experiences

Three K-beauty experiences for first-time visitors to Seoul: makeup and personal color analysis in Myeongdong, a private hair makeover in Hongdae, and K-style eyewear at Optic Life Seoul.

October 14, 2026