Matin Kim, one of South Korea's most sought-after contemporary street fashion brands, has officially announced LE SSERAFIM's leader Kim Chaewon as their brand ambassador for the Winter 2026 season. Together, they have launched the bold "The New Wind" campaign, showcasing stylish down puffers, cozy knits, and modern winter outerwear.
Image: Matin Kim
Matin Kim x Kim Chaewon: 'The New Wind'
Known for her magnetic energy on stage and effortlessly chic personal style, LE SSERAFIM's Kim Chaewon perfectly aligns with Matin Kim's gritty, rebellious, yet highly wearable aesthetic. The Winter campaign features Chaewon modeling the brand's iconic logo heavy-down puffers, crop hooded windbreakers, and fuzzy faux-fur statement coats.
Image: Matin Kim
Matin Kim's Winter Puffer Collection
The focus of this season's collection is all about customizable warmth and stylish layers. The down jackets have been upgraded with diverse thicknesses, metallic fabric textures, and distinct silhouette designs:
- Lightweight to Heavy Insulation: Choose from thin, light layers for crisp autumn days or heavy-down parkas built to survive Korea's freezing winter wind.
- Textured Fabrics & Finishes: Featuring both highly reflective glossy metallic outer shells and understated, classy matte finishes.
- Versatile Silhouettes: From trendy ultra-cropped styles and comfy mid-lengths to puffer vests perfect for layering over knits.
Image: Matin Kim
Where to Shop Matin Kim Flagship Stores in Seoul
If you're visiting Seoul, you cannot miss shopping at Matin Kim's stunning industrial-designed flagship stores. They are located in Seoul's trendiest creative hubs:
| Flagship Store | Location & Subway Access |
|---|---|
| Matin Kim Seongsu (HOUSE BY) | Seongsu-dong (Seongsu Station, Line 2). Located in the heart of Seoul's pop-up street. |
| Matin Kim Hannam | Hannam-dong (Hangangjin Station, Line 6). Surrounded by aesthetic cafes and designer boutiques. |
| Matin Kim Hongdae | Hongdae (Hongik Univ. Station, Line 2 / Gyeongui). Best for youth street-style collections. |
Combine Your Shopping Route
After shopping for the latest K-fashion trends in Seongsu-dong, explore the rest of Seoul seamlessly. Ensure your phone is connected to high-speed local networks with a Dosirak eSIM, and easily pay for your subway rides and cafe treats using the tourist-friendly PAYCO Lite Card.
The full collection modeled by LE SSERAFIM's Chaewon is available on Matin Kim's official online store, Musinsa, and across major offline department stores in Seoul.
To celebrate the winter launch, Matin Kim is offering a limited-time 10% promotional discount on select new winter items both online and at official retail boutiques.
While their Korean online store has limited overseas shipping options, major global fashion platforms like Musinsa Global carry a large portion of Matin Kim's collections with worldwide delivery.
Please note that store-specific stock levels, promotional timelines, and operating hours can change. Check official channels before planning your shopping route.