If you are in Seoul this weekend, make your way to Seongsu-dong. "Zigzag," Korea's leading fashion mobile platform, is hosting a massive offline pop-up store at AndersonC Seongsu from October 16 to 18. This is your ultimate chance to try on and purchase selected winter collections from 50 of Korea’s most popular online shopping malls in one place.
Image: Zigzag / Kakao Style
What is Zigzag?
Zigzag is South Korea’s absolute number-one fashion shopping app for women in their 10s, 20s, and 30s. It aggregates thousands of independent Korean online shopping boutiques (K-Fashion malls) into a single feed. Because these shops usually only sell online and require a Korean phone number to order, this offline pop-up is an incredibly rare opportunity for global travelers to touch, try on, and buy these viral internet clothes directly!
Pop-up Store Layout & Zones
The pop-up is styled under the theme "Most Rapidly, Most Like Myself," stretching across two vibrant floors filled with unique styling zones:
- 1st Floor (Curation Zone): Features a curated selection of 39 trending online boutiques divided into six unique fashion themes, allowing you to discover your personal style.
- 2nd Floor (Exclusive Zone): Dedicated entirely to 11 of Zigzag's most famous exclusive brands, including major viral shopping malls like Realcoco and Laroom.
Fun Events: Win a Lucky Box!
To make your visit even more exciting, Zigzag is hosting a special on-site promotional event for all visitors:
| Event | How to Join & Prizes |
|---|---|
| On-site Photo Event | Take a photo at the beautifully decorated pop-up zones and upload it to the designated event page. |
| Random Draw | Every participant gets a chance to enter a random draw. |
| Major Prizes | Win amazing prizes, including a Premium Lucky Box filled with curated items valued at up to 150,000 KRW! |
Pop-up Location & Dates
| Item | Details |
|---|---|
| Dates | October 16 (Friday) – October 18 (Sunday), 2026 |
| Location | AndersonC Seongsu (서울 성동구 성수동 앤더슨씨 성수) |
| Subway Access | Seongsu Station (Line 2), Exit 3 or 4. Located right in the heart of Seongsu-dong’s creative cafe streets. |
Combine Your Day in Seongsu
Seongsu-dong is Seoul's absolute hottest neighborhood for shopping, cafe-hopping, and street photography. After exploring the Zigzag pop-up, you can walk over to the nearby Matin Kim Flagship Store to browse more high-end Korean street style.
Keep your phone fully charged and connected to map out your route with a high-speed Dosirak eSIM, and enjoy cash-free payments with your PAYCO Lite Card.
Yes! The on-site staff can assist you, and they accept international credit card payments, allowing you to walk away with your favorite K-fashion finds immediately.
Please make sure to ask the checkout counter staff on the 1st floor for instant Tax-Free refund slips. Don't forget to keep your physical passport with you during your shopping trip.
Yes. The pop-up store is fully indoors inside the modern AndersonC building, making it a perfect rainy-day activity in Seongsu.
Please note that specific stock availability, daily lucky box quotas, and operating hours are subject to the host's on-site conditions.