After Drawing 100,000 Diners in Four Months, Hit Buffet ‘TAKE’ Opens Second Branch at Lotte World Jamsil

After drawing 100,000 visitors in just four months, Ourhome’s hit buffet ‘TAKE’ opens its second branch at Lotte World Jamsil with an exclusive Bellygom pop-up.

Seoul’s Next Dining Hotspot: TAKE Lands in Jamsil

South Korean food service giant Ourhome is aggressively expanding its footprint in the casual dining arena. On October 2, 2026, the company officially launched the second outpost of its breakout buffet brand, ‘TAKE’ (테이크), situated on basement floor 3 (B3) of Lotte World Adventure in Songpa-gu, southeastern Seoul.

Spanning an expansive 773 square meters (234 pyeong) with a seating capacity of 240 guests, the Jamsil branch is primed to capture two of the city's highest-density consumer bases: multi-generational families visiting Lotte World’s theme park complex and international travelers exploring the greater Songpa tourism district. Benefiting from seamless subterranean access directly connected to Jamsil Station (Seoul Subway Lines 2 and 8), the venue provides effortless accessibility regardless of seasonal weather.

From Debut Sensation to 100,000 Diners in Four Months

The rapid expansion follows an explosive debut for the brand. TAKE launched its inaugural location near downtown Seoul’s Jonggak Station in May 2026. Within a mere four months, cumulative foot traffic eclipsed 100,000 visitors by September.

Driven by viral social media acclaim for its premium presentation, reasonable pricing, and dynamic menu rotation, the Jonggak store consistently booked out lunch and dinner reservations weeks in advance, drawing long lines of walk-in diners daily. By reinventing the traditional, rigid hotel-style buffet into an approachable, high-quality casual dining experience, Ourhome successfully struck a chord with Gen Z office workers, student foodies, and culinary tourists alike.

Pop-Culture Synergy: The Exclusive ‘Bellygom’ Collaboration

To celebrate the Jamsil grand opening, TAKE has partnered with Lotte Home Shopping’s globally recognized pink teddy bear character, Bellygom (벨리곰). Through November 26, 2026, diners can enjoy a playful lineup of limited-edition collaboration treats highlighting the character’s signature pastel pink aesthetic:

• Mini Belly Donuts: Fluffy, bite-sized glazed treats adorned with signature pink icing.
• Pink Grapefruit Mojito: A refreshing, non-alcoholic citrus beverage offering a crisp palate cleanser between savory courses.
• Lovely Cream Brownie: A rich, decadent chocolate dessert layered with whipped strawberry cream.

Beyond dining, the restaurant features interactive experiential installations, including a whimsical 'Bellygom Case File' stamp rally and custom photo zones for family snapshots. The celebration reaches a high point on October 4 with a special live "Surprise Time" event, where the real-life Bellygom mascot will make a guest appearance to greet restaurant patrons.

Aggressive Rollout: Four Seoul Locations by Year-End

Ourhome has no intention of slowing its momentum. As part of an ambitious corporate strategy to diversify its restaurant business portfolio beyond traditional institutional catering, the company is preparing two more rapid openings before 2026 concludes.

The brand will unveil its 3rd branch at Y-Square near Mia-sageori Station in Gangbuk-gu this November, followed by its 4th outpost at Hyundai City Outlet in Dongdaemun, Seoul’s renowned shopping and fashion mecca, in December. By tailoring its global menus and experiential collaborations to match the unique demographic characteristics of each urban hub, TAKE is rapidly cementing its reputation as one of South Korea's most exciting casual dining success stories of the decade.