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HYBE's new label, ABD, has officially launched and revealed its brand direction through six short films. The label is expected to debut a new girl group in the second half of the year. The short films feature some of the upcoming girl group members, showcasing the label's musical direction and energetic vibe. ABD is a specialized girl group label under HYBE's multi-label strategy, which has produced groups like SEVENTEEN and IZ*ONE. | HYBE's new label, ABD, has officially launched and revealed its brand direction through six short films. The label is expected to debut a new girl group in the second half of the year. The short films feature some of the upcoming girl group members, showcasing the label's musical direction and energetic vibe. ABD is a specialized girl group label under HYBE's multi-label strategy, which has produced groups like SEVENTEEN and IZ*ONE.
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[ABD] New Girl Group Launches Under HYBE's New Label
k-pop5/26/2026

[ABD] New Girl Group Launches Under HYBE's New Label

HYBE's new label, ABD, has officially launched and revealed its brand direction through six short films. The label is expected to debut a new girl group in the second half of the year. The short films feature some of the upcoming girl group members, showcasing the label's musical direction and energetic vibe. ABD is a specialized girl group label under HYBE's multi-label strategy, which has produced groups like SEVENTEEN and IZ*ONE.