The all-in-one enter-tech platform Bigc, led by CEO Kim Mi-hee, is rapidly expanding its global influence through two significant strategic collaborations. The company has partnered with Apple Music to boost the global visibility of SBS Life’s music programs, including 'THE SHOW' and the new original content 'FAN POPTY'. Simultaneously, Bigc has joined forces with the sports-tech firm LILLIUS to launch 'LILLIUS SPACE' on June 1st, a dedicated global community platform designed for fitness enthusiasts to engage in wellness activities and community-driven content. - Bigc is collaborating with Apple Music to leverage its global platform strength to promote K-pop content and connect international fans with domestic artists. - The platform officially opened 'LILLIUS SPACE' on June 1st, integrating sports community engagement, fitness-themed voting, and wellness commerce. Q: Why is this trending? A: Bigc is trending because it is aggressively scaling its global entertainment and sports community ecosystem through high-profile partnerships with Apple Music and LILLIUS to reach international K-pop and fitness audiences. | The all-in-one enter-tech platform Bigc, led by CEO Kim Mi-hee, is rapidly expanding its global influence through two significant strategic collaborations. The company has partnered with Apple Music to boost the global visibility of SBS Life’s music programs, including 'THE SHOW' and the new original content 'FAN POPTY'. Simultaneously, Bigc has joined forces with the sports-tech firm LILLIUS to launch 'LILLIUS SPACE' on June 1st, a dedicated global community platform designed for fitness enthusiasts to engage in wellness activities and community-driven content. - Bigc is collaborating with Apple Music to leverage its global platform strength to promote K-pop content and connect international fans with domestic artists. - The platform officially opened 'LILLIUS SPACE' on June 1st, integrating sports community engagement, fitness-themed voting, and wellness commerce. Q: Why is this trending? A: Bigc is trending because it is aggressively scaling its global entertainment and sports community ecosystem through high-profile partnerships with Apple Music and LILLIUS to reach international K-pop and fitness audiences.