On May 28, global beauty company APR announced that singer and actor Park Ji-hoon has been selected as the new official model for its perfume and lifestyle brand, Forment. This strategic partnership follows Forment's ongoing brand renewal, which began last year, as the company seeks to strengthen its market presence in the fragrance industry. APR selected Park Ji-hoon for his unique ability to convey both youthful charm and a mature atmosphere, qualities they believe align perfectly with the brand's diverse range of scents. - Park Ji-hoon has been officially named the new brand model for APR’s perfume and lifestyle brand, Forment. - The appointment is part of APR's ongoing effort to reinforce Forment's brand identity and competitiveness following a major renewal project that started last year. | On May 28, global beauty company APR announced that singer and actor Park Ji-hoon has been selected as the new official model for its perfume and lifestyle brand, Forment. This strategic partnership follows Forment's ongoing brand renewal, which began last year, as the company seeks to strengthen its market presence in the fragrance industry. APR selected Park Ji-hoon for his unique ability to convey both youthful charm and a mature atmosphere, qualities they believe align perfectly with the brand's diverse range of scents. - Park Ji-hoon has been officially named the new brand model for APR’s perfume and lifestyle brand, Forment. - The appointment is part of APR's ongoing effort to reinforce Forment's brand identity and competitiveness following a major renewal project that started last year.