Actor and singer Lee Jun-ho has been officially appointed as the new brand ambassador for Shilla Duty Free. On February 21, his agency, O3 Collective, signed a formal memorandum of understanding (MOU) with Shilla Duty Free at the Hotel Shilla in Jung-gu, Seoul. This strategic partnership, announced on February 27, aims to leverage Lee's significant international popularity to strengthen the brand's global appeal and attract more foreign tourists and MZ generation customers. - Lee Jun-ho officially signed a partnership agreement with Shilla Duty Free on February 21 to serve as the company's new promotional model. - The collaboration is designed to bolster Shilla Duty Free's global marketing efforts and capture the growing demographic of international visitors to South Korea. | Actor and singer Lee Jun-ho has been officially appointed as the new brand ambassador for Shilla Duty Free. On February 21, his agency, O3 Collective, signed a formal memorandum of understanding (MOU) with Shilla Duty Free at the Hotel Shilla in Jung-gu, Seoul. This strategic partnership, announced on February 27, aims to leverage Lee's significant international popularity to strengthen the brand's global appeal and attract more foreign tourists and MZ generation customers. - Lee Jun-ho officially signed a partnership agreement with Shilla Duty Free on February 21 to serve as the company's new promotional model. - The collaboration is designed to bolster Shilla Duty Free's global marketing efforts and capture the growing demographic of international visitors to South Korea.