CJ프레시웨이 is enhancing its food service offerings by collaborating with the popular tvN variety program 'Undercover Chef'. From June 17 to July 8, the company is introducing special menu items featured in the show, including signature dishes like Neapolitan potato cake and pasta alla Genovese, to its corporate catering clients. This initiative aims to transform standard workplace dining into a unique content-driven gastronomic experience, highlighting CJ프레시웨이's strategy to expand customer services through intellectual property (IP) integration. - CJ프레시웨이 is running a three-week special menu event from June 17 to July 8, 2024, across its collective catering business sites. - The collaboration features authentic menu items from the tvN variety show 'Undercover Chef', where professional chefs work undercover in local restaurants around the world. Q: Why is this trending? A: CJ프레시웨이 is trending because it is successfully integrating popular entertainment IP into corporate catering, evolving standard cafeterias into spaces that offer unique cultural and culinary experiences. | CJ프레시웨이 is enhancing its food service offerings by collaborating with the popular tvN variety program 'Undercover Chef'. From June 17 to July 8, the company is introducing special menu items featured in the show, including signature dishes like Neapolitan potato cake and pasta alla Genovese, to its corporate catering clients. This initiative aims to transform standard workplace dining into a unique content-driven gastronomic experience, highlighting CJ프레시웨이's strategy to expand customer services through intellectual property (IP) integration. - CJ프레시웨이 is running a three-week special menu event from June 17 to July 8, 2024, across its collective catering business sites. - The collaboration features authentic menu items from the tvN variety show 'Undercover Chef', where professional chefs work undercover in local restaurants around the world. Q: Why is this trending? A: CJ프레시웨이 is trending because it is successfully integrating popular entertainment IP into corporate catering, evolving standard cafeterias into spaces that offer unique cultural and culinary experiences.