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LG생활건강's derma cosmetic brand, CNP, has launched a large-scale promotional event in collaboration with the YouTube variety content 'Mu(無)sokin', hosted by broadcaster Hong Hyun-hee. Running from June 25 to July 1, the event offers significant discounts of up to 70% on popular skincare items, including the iconic '8 million bottle' Propolis Energy Active Ampoule. The promotion is available exclusively through the CNP official Naver Smart Store, signaling a strategic shift toward 'shoppertainment' marketing to drive digital sales and consumer engagement. - CNP is offering discounts of up to 70% on its signature products through a collaboration with the YouTube entertainment program 'Mu(無)sokin'. - The promotional period lasts for one week, concluding on July 1, and is hosted exclusively on the official CNP Naver Smart Store. Q: Why is this trending? A: The trend highlights the growing influence of 'shoppertainment,' where brands utilize YouTube entertainment content to drive massive retail engagement and product sales. | LG생활건강's derma cosmetic brand, CNP, has launched a large-scale promotional event in collaboration with the YouTube variety content 'Mu(無)sokin', hosted by broadcaster Hong Hyun-hee. Running from June 25 to July 1, the event offers significant discounts of up to 70% on popular skincare items, including the iconic '8 million bottle' Propolis Energy Active Ampoule. The promotion is available exclusively through the CNP official Naver Smart Store, signaling a strategic shift toward 'shoppertainment' marketing to drive digital sales and consumer engagement. - CNP is offering discounts of up to 70% on its signature products through a collaboration with the YouTube entertainment program 'Mu(無)sokin'. - The promotional period lasts for one week, concluding on July 1, and is hosted exclusively on the official CNP Naver Smart Store. Q: Why is this trending? A: The trend highlights the growing influence of 'shoppertainment,' where brands utilize YouTube entertainment content to drive massive retail engagement and product sales.
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[LG생활건강] CNP Launches Major Promotional Event with YouTube Series 'Mu(無)sokin'
k-entertain6/26/2026

[LG생활건강] CNP Launches Major Promotional Event with YouTube Series 'Mu(無)sokin'

LG생활건강's derma cosmetic brand, CNP, has launched a large-scale promotional event in collaboration with the YouTube variety content 'Mu(無)sokin', hosted by broadcaster Hong Hyun-hee. Running from June 25 to July 1, the event offers significant discounts of up to 70% on popular skincare items, including the iconic '8 million bottle' Propolis Energy Active Ampoule. The promotion is available exclusively through the CNP official Naver Smart Store, signaling a strategic shift toward 'shoppertainment' marketing to drive digital sales and consumer engagement. - CNP is offering discounts of up to 70% on its signature products through a collaboration with the YouTube entertainment program 'Mu(無)sokin'. - The promotional period lasts for one week, concluding on July 1, and is hosted exclusively on the official CNP Naver Smart Store. Q: Why is this trending? A: The trend highlights the growing influence of 'shoppertainment,' where brands utilize YouTube entertainment content to drive massive retail engagement and product sales.