MBC's Friday-Saturday drama '21세기 대군부인', starring IU and Byeon Woo-seok, has cemented its status as an absolute powerhouse by sweeping domestic ratings, buzzworthiness indices, and global OTT rankings. The series, which follows the journey of Seong Hee-ju (IU) and Grand Prince Lee An (Byeon Woo-seok), reached a peak viewership rating of 13.3% (Nielsen Korea, national household) during its 10th episode. Beyond its broadcast success, the drama has maintained the top spot in buzzworthiness for 6 consecutive weeks and reached 3rd place on Disney+ global TV show rankings. To celebrate its widespread impact, the production has opened an offline pop-up store to allow fans to immerse themselves in the world of the drama. - The drama achieved a peak viewership rating of 13.3% and has maintained 1st place in buzzworthiness for 6 consecutive weeks. - It has achieved massive international success, reaching 3rd place on the global Disney+ Top 10 TV shows list and generating significant popularity across 47 countries, including the Latin American region. | MBC's Friday-Saturday drama '21세기 대군부인', starring IU and Byeon Woo-seok, has cemented its status as an absolute powerhouse by sweeping domestic ratings, buzzworthiness indices, and global OTT rankings. The series, which follows the journey of Seong Hee-ju (IU) and Grand Prince Lee An (Byeon Woo-seok), reached a peak viewership rating of 13.3% (Nielsen Korea, national household) during its 10th episode. Beyond its broadcast success, the drama has maintained the top spot in buzzworthiness for 6 consecutive weeks and reached 3rd place on Disney+ global TV show rankings. To celebrate its widespread impact, the production has opened an offline pop-up store to allow fans to immerse themselves in the world of the drama. - The drama achieved a peak viewership rating of 13.3% and has maintained 1st place in buzzworthiness for 6 consecutive weeks. - It has achieved massive international success, reaching 3rd place on the global Disney+ Top 10 TV shows list and generating significant popularity across 47 countries, including the Latin American region.