Kim Eun-hee, a renowned drama writer, has been selected as the new model for KB국민은행 along with her husband, film director Jang Hang-jun. The bank aims to expand its customer base and financial services through this endorsement deal. Kim Eun-hee is known for her work on dramas such as '시그널' and '킹덤', which have gained significant popularity in Korea. - Kim Eun-hee and her husband Jang Hang-jun have been chosen for their mass appeal and down-to-earth image. - The endorsement deal aims to make financial services more approachable and customer-friendly. - Kim Eun-hee's dramas have been praised for opening up new horizons in the Korean drama genre. Q: Why is this trending? A: Kim Eun-hee's selection as the new model for KB국민은행 is trending due to her immense popularity and influence in the Korean drama industry, making her a great fit for the bank's marketing strategy. | Kim Eun-hee, a renowned drama writer, has been selected as the new model for KB국민은행 along with her husband, film director Jang Hang-jun. The bank aims to expand its customer base and financial services through this endorsement deal. Kim Eun-hee is known for her work on dramas such as '시그널' and '킹덤', which have gained significant popularity in Korea. - Kim Eun-hee and her husband Jang Hang-jun have been chosen for their mass appeal and down-to-earth image. - The endorsement deal aims to make financial services more approachable and customer-friendly. - Kim Eun-hee's dramas have been praised for opening up new horizons in the Korean drama genre. Q: Why is this trending? A: Kim Eun-hee's selection as the new model for KB국민은행 is trending due to her immense popularity and influence in the Korean drama industry, making her a great fit for the bank's marketing strategy.