JTBC held a press conference on May 21 at the Ambassador Seoul Pullman Hotel to unveil its strategy for the 2026 FIFA North and Central American World Cup. Led by Broadcast Production Director Gwak Jun-seok, the network announced that it will provide live coverage for all 104 matches of the tournament, which is set to be the largest in history with a 48-nation format. To ensure top-tier delivery, JTBC has assembled a powerhouse broadcast team including commentators Bae Sung-jae, Lee Gwang-yong, and Jeong Yong-geom, alongside analysts Park Ji-sung, Kim Hwan, and Lee Joo-heon. Despite previous challenges in securing broadcasting rights, the network confirmed that advertising goals are being met and emphasized their commitment to providing viewers with a premium, immersive sports experience. - JTBC will provide live coverage for all 104 matches of the 2026 FIFA North and Central American World Cup. - The network has finalized a high-profile broadcast team featuring football icon Park Ji-sung and veteran announcer Bae Sung-jae. Q: Why is this trending? A: JTBC is capturing public attention by confirming its full coverage plans and high-profile commentator lineup for the 2026 FIFA North and Central American World Cup following a period of negotiation challenges. | JTBC held a press conference on May 21 at the Ambassador Seoul Pullman Hotel to unveil its strategy for the 2026 FIFA North and Central American World Cup. Led by Broadcast Production Director Gwak Jun-seok, the network announced that it will provide live coverage for all 104 matches of the tournament, which is set to be the largest in history with a 48-nation format. To ensure top-tier delivery, JTBC has assembled a powerhouse broadcast team including commentators Bae Sung-jae, Lee Gwang-yong, and Jeong Yong-geom, alongside analysts Park Ji-sung, Kim Hwan, and Lee Joo-heon. Despite previous challenges in securing broadcasting rights, the network confirmed that advertising goals are being met and emphasized their commitment to providing viewers with a premium, immersive sports experience. - JTBC will provide live coverage for all 104 matches of the 2026 FIFA North and Central American World Cup. - The network has finalized a high-profile broadcast team featuring football icon Park Ji-sung and veteran announcer Bae Sung-jae. Q: Why is this trending? A: JTBC is capturing public attention by confirming its full coverage plans and high-profile commentator lineup for the 2026 FIFA North and Central American World Cup following a period of negotiation challenges.