TikTok is officially venturing into the long-form content market in Korea by launching its first original variety show, 'Tikitiki Takataka Talktalk Show' (Tikitaka Show). This 45-minute soccer-themed program, featuring Ahn Jung-hwan, Dindin, and Lee Eun-ji, marks a strategic shift for the platform ahead of the 2026 FIFA North/Central America World Cup. The move is backed by a significant investment plan of approximately 75.1 billion KRW (50 million USD) aimed at strengthening TikTok's presence in the Korean content industry. - TikTok is evolving beyond its 숏폼 (short-form) identity by introducing its first long-form original variety series. - The initiative is supported by a major investment of 75.1 billion KRW (50 million USD) to produce high-quality Korean content. - The 'Tikitaka Show' premieres with a focus on soccer, specifically targeting engagement for the upcoming 2026 FIFA World Cup. Q: Why is this trending? A: TikTok is generating significant industry attention by investing 75.1 billion KRW to expand its platform influence from short-form clips to long-form original entertainment in the Korean market. | TikTok is officially venturing into the long-form content market in Korea by launching its first original variety show, 'Tikitiki Takataka Talktalk Show' (Tikitaka Show). This 45-minute soccer-themed program, featuring Ahn Jung-hwan, Dindin, and Lee Eun-ji, marks a strategic shift for the platform ahead of the 2026 FIFA North/Central America World Cup. The move is backed by a significant investment plan of approximately 75.1 billion KRW (50 million USD) aimed at strengthening TikTok's presence in the Korean content industry. - TikTok is evolving beyond its 숏폼 (short-form) identity by introducing its first long-form original variety series. - The initiative is supported by a major investment of 75.1 billion KRW (50 million USD) to produce high-quality Korean content. - The 'Tikitaka Show' premieres with a focus on soccer, specifically targeting engagement for the upcoming 2026 FIFA World Cup. Q: Why is this trending? A: TikTok is generating significant industry attention by investing 75.1 billion KRW to expand its platform influence from short-form clips to long-form original entertainment in the Korean market.