On May 28, global beauty company APR announced that singer and actor Park Ji-hoon has been selected as the new official model for its perfume and lifestyle brand, FORMENT. This partnership marks the brand's first official model appointment since it began its rebranding and renewal process last year. To celebrate the collaboration, Park Ji-hoon participated in a digital cover shoot for Esquire magazine, highlighting his versatile image that combines youthful charm with mature elegance. APR plans to utilize Park's influence to strengthen its presence in the market through various brand campaigns, events, and promotions. | On May 28, global beauty company APR announced that singer and actor Park Ji-hoon has been selected as the new official model for its perfume and lifestyle brand, FORMENT. This partnership marks the brand's first official model appointment since it began its rebranding and renewal process last year. To celebrate the collaboration, Park Ji-hoon participated in a digital cover shoot for Esquire magazine, highlighting his versatile image that combines youthful charm with mature elegance. APR plans to utilize Park's influence to strengthen its presence in the market through various brand campaigns, events, and promotions.