Large-scale events like KCON are evolving from simple concerts into immersive cultural hubs where fans interact with diverse lifestyle brands. - Events now feature dedicated zones for K-Beauty and K-Food, allowing direct consumer engagement. - These platforms serve as primary channels for global fans to experience and adopt Korean daily habits. Q: Why is this trending? A: Because fans are shifting from passive viewing of K-content to actively incorporating Korean products and habits into their daily routines. | Large-scale events like KCON are evolving from simple concerts into immersive cultural hubs where fans interact with diverse lifestyle brands. - Events now feature dedicated zones for K-Beauty and K-Food, allowing direct consumer engagement. - These platforms serve as primary channels for global fans to experience and adopt Korean daily habits. Q: Why is this trending? A: Because fans are shifting from passive viewing of K-content to actively incorporating Korean products and habits into their daily routines.