[ABD] HYBE Establishes New Girl Group-Focused Label

HYBE officially announced on the 8th the establishment of 'ABD', a new independent label specialized in the production of girl groups. Operating under HYBE Music Group APAC, the label's name stands for 'A Bold Dream,' reflecting a creative philosophy that looks beyond conventional expectations. The company confirmed that Noh Ji-won has been appointed as CEO, while Han Sung-soo will oversee production. The new label is part of HYBE's ongoing multi-label strategy to enhance professional expertise and autonomy, with plans to debut their first rookie girl group in the second half of this year.