Convenience store chain CU has partnered with the Coupang Play variety show 'Bonjour Bakery' to launch five exclusive dessert and bakery items. The products, which feature recipes directly inspired by the show's senior-led baking cafe concept, have been released sequentially starting on the 13th. The collaboration is part of CU's broader strategy to leverage popular media intellectual property (IP) to offer unique consumer experiences, with items like the 'Green Barley Field Tart' already achieving sell-out success within one minute of reservation. | Convenience store chain CU has partnered with the Coupang Play variety show 'Bonjour Bakery' to launch five exclusive dessert and bakery items. The products, which feature recipes directly inspired by the show's senior-led baking cafe concept, have been released sequentially starting on the 13th. The collaboration is part of CU's broader strategy to leverage popular media intellectual property (IP) to offer unique consumer experiences, with items like the 'Green Barley Field Tart' already achieving sell-out success within one minute of reservation.