Dong-A Pharmaceutical has officially selected Wonhee, a member of the popular girl group ILLIT, as the new brand model for its scar treatment product, Noscarna Gel. The company aims to strengthen its connection with the Z-generation by leveraging Wonhee's bright and approachable image. The new campaign, launched on the 22nd, features two types of advertisements, including a main commercial and a vlog-style video, emphasizing the importance of consistent scar management with the slogan, 'Even now, someone is getting better.' - ILLIT's Wonhee was appointed as the new model for Noscarna Gel to expand engagement with younger consumers. - The campaign promotes consistent care for acne scars, utilizing Wonhee's image to build trust and relatability with the target audience. Q: Why is this trending? A: The campaign is trending because the popular ILLIT member Wonhee was selected to represent the brand, effectively bridging the gap with the Z-generation through a relatable and fresh advertising concept. | Dong-A Pharmaceutical has officially selected Wonhee, a member of the popular girl group ILLIT, as the new brand model for its scar treatment product, Noscarna Gel. The company aims to strengthen its connection with the Z-generation by leveraging Wonhee's bright and approachable image. The new campaign, launched on the 22nd, features two types of advertisements, including a main commercial and a vlog-style video, emphasizing the importance of consistent scar management with the slogan, 'Even now, someone is getting better.' - ILLIT's Wonhee was appointed as the new model for Noscarna Gel to expand engagement with younger consumers. - The campaign promotes consistent care for acne scars, utilizing Wonhee's image to build trust and relatability with the target audience. Q: Why is this trending? A: The campaign is trending because the popular ILLIT member Wonhee was selected to represent the brand, effectively bridging the gap with the Z-generation through a relatable and fresh advertising concept.