On November 11, Coupang announced a special exhibition featuring bakery items, desserts, and kitchenware seen on the new Coupang Play original variety show, '봉주르빵집'. The show, which premiered on November 8, features stars including Kim Hee-ae, Cha Seung-won, Kim Seon-ho, and Lee Gi-taek operating a senior-focused dessert cafe in Gochang-gun, Jeonbuk. In addition to the commercial retail collaboration, cast member Kim Seon-ho recently made headlines for donating 50 million KRW to support elderly welfare following his heartwarming experiences interacting with local seniors during the program's filming. | On November 11, Coupang announced a special exhibition featuring bakery items, desserts, and kitchenware seen on the new Coupang Play original variety show, '봉주르빵집'. The show, which premiered on November 8, features stars including Kim Hee-ae, Cha Seung-won, Kim Seon-ho, and Lee Gi-taek operating a senior-focused dessert cafe in Gochang-gun, Jeonbuk. In addition to the commercial retail collaboration, cast member Kim Seon-ho recently made headlines for donating 50 million KRW to support elderly welfare following his heartwarming experiences interacting with local seniors during the program's filming.