KB국민은행 has appointed film director Jang Hang-jun and drama writer Kim Eun-hee as its new models. The couple is known for their work in the entertainment industry, with Jang Hang-jun directing the movie '왕과 사는 남자' which had over 1600万 viewers. - The new models will help increase brand familiarity and approachability for KB국민은행. - The bank aims to use the couple's chemistry to expand its customer base and financial services. - KB금융 also held the 'KB스타터스 웰컴 데이' event, which brought together 50 startups and key departments from the group to discuss potential collaborations. Q: Why is this trending? A: KB국민은행's appointment of Jang Hang-jun and Kim Eun-hee as its new models is trending due to the couple's popularity and influence in the entertainment industry, as well as the bank's efforts to increase its brand presence and customer engagement. | KB국민은행 has appointed film director Jang Hang-jun and drama writer Kim Eun-hee as its new models. The couple is known for their work in the entertainment industry, with Jang Hang-jun directing the movie '왕과 사는 남자' which had over 1600万 viewers. - The new models will help increase brand familiarity and approachability for KB국민은행. - The bank aims to use the couple's chemistry to expand its customer base and financial services. - KB금융 also held the 'KB스타터스 웰컴 데이' event, which brought together 50 startups and key departments from the group to discuss potential collaborations. Q: Why is this trending? A: KB국민은행's appointment of Jang Hang-jun and Kim Eun-hee as its new models is trending due to the couple's popularity and influence in the entertainment industry, as well as the bank's efforts to increase its brand presence and customer engagement.