TikTok is expanding its content strategy in Korea by launching its first original long-form variety show, '티키티키 타카타카 토크토크쇼' (abbreviated as '티키타카쇼'). Directed by Kim Dong-wook, the program features MCs Ahn Jung-hwan, DinDin, and Lee Eun-ji, who aim to reignite enthusiasm for soccer ahead of the World Cup. The show marks a significant shift for the short-form giant, backed by a 75.1 billion won investment, as it pivots toward long-form content. The series will be released every Monday and Thursday, starting from the 25th. | TikTok is expanding its content strategy in Korea by launching its first original long-form variety show, '티키티키 타카타카 토크토크쇼' (abbreviated as '티키타카쇼'). Directed by Kim Dong-wook, the program features MCs Ahn Jung-hwan, DinDin, and Lee Eun-ji, who aim to reignite enthusiasm for soccer ahead of the World Cup. The show marks a significant shift for the short-form giant, backed by a 75.1 billion won investment, as it pivots toward long-form content. The series will be released every Monday and Thursday, starting from the 25th.