Director Park Bong-seop attended the press conference and media preview for his upcoming film, 'Strange Sweet Shop Jeoncheondang,' held at Megabox COEX in Gangnam-gu, Seoul, on May 13, 2026. The film is a live-action adaptation based on a bestseller that has recorded 2 million cumulative sales in Korea. During the event, Director Park discussed his casting choices, specifically citing the character's physical presence when selecting Ra Mi-ran for the lead role. He also shared that his decision to direct this film, a departure from his previous gritty genre works, was largely influenced by his daughter's enthusiasm for the original book series. - Director Park Bong-seop helmed the adaptation of the popular book series 'Strange Sweet Shop Jeoncheondang,' starring Ra Mi-ran and Lee Re. - The director revealed that he transitioned from intense genre projects to this family-oriented film after seeing his daughter enjoy the original source material. Q: Why is this trending? A: Director Park Bong-seop is trending for the official media preview of his highly anticipated new film, 'Strange Sweet Shop Jeoncheondang,' based on the 2 million-copy selling bestseller. | Director Park Bong-seop attended the press conference and media preview for his upcoming film, 'Strange Sweet Shop Jeoncheondang,' held at Megabox COEX in Gangnam-gu, Seoul, on May 13, 2026. The film is a live-action adaptation based on a bestseller that has recorded 2 million cumulative sales in Korea. During the event, Director Park discussed his casting choices, specifically citing the character's physical presence when selecting Ra Mi-ran for the lead role. He also shared that his decision to direct this film, a departure from his previous gritty genre works, was largely influenced by his daughter's enthusiasm for the original book series. - Director Park Bong-seop helmed the adaptation of the popular book series 'Strange Sweet Shop Jeoncheondang,' starring Ra Mi-ran and Lee Re. - The director revealed that he transitioned from intense genre projects to this family-oriented film after seeing his daughter enjoy the original source material. Q: Why is this trending? A: Director Park Bong-seop is trending for the official media preview of his highly anticipated new film, 'Strange Sweet Shop Jeoncheondang,' based on the 2 million-copy selling bestseller.