On the 11th, KB Kookmin Bank officially announced the appointment of film director Jang Hang-jun and renowned drama writer Kim Eun-hee as its new advertising models. The bank aims to broaden its connection with the public by leveraging the couple's professional reputation, public trust, and relatable, witty public image. As a prominent creative power couple, Jang and Kim are expected to serve as the face of the brand to enhance customer engagement and financial accessibility. This strategic collaboration highlights their status as popular figures in the South Korean entertainment industry. | On the 11th, KB Kookmin Bank officially announced the appointment of film director Jang Hang-jun and renowned drama writer Kim Eun-hee as its new advertising models. The bank aims to broaden its connection with the public by leveraging the couple's professional reputation, public trust, and relatable, witty public image. As a prominent creative power couple, Jang and Kim are expected to serve as the face of the brand to enhance customer engagement and financial accessibility. This strategic collaboration highlights their status as popular figures in the South Korean entertainment industry.