On the 11th, KB Kookmin Bank officially announced the appointment of renowned drama writer Kim Eun-hee and film director Jang Hang-jun as their new advertising models. The financial institution selected the celebrity couple for their combined professional expertise, public trust, and relatable, authentic image. This partnership aims to expand the bank's outreach to customers by leveraging the couple's wide-reaching influence and charismatic public presence. | On the 11th, KB Kookmin Bank officially announced the appointment of renowned drama writer Kim Eun-hee and film director Jang Hang-jun as their new advertising models. The financial institution selected the celebrity couple for their combined professional expertise, public trust, and relatable, authentic image. This partnership aims to expand the bank's outreach to customers by leveraging the couple's wide-reaching influence and charismatic public presence.