k-fashion6/25/2026
Jelly-Shoe Renaissance
Translucent PVC footwear, once a nostalgic item from the past, has been re-imagined by Gen Z into a modern summer trend. The material is being used in fresh, experimental ways that differ from its original 90s aesthetic.
- Gen Z adoption has turned PVC footwear into a high-demand fashion accessory.
- The material is favored for its modern versatility and ability to complement various summer outfits.
Q: Why is this trending?
A: Because the nostalgic PVC material is being reinterpreted with a modern, trendy twist by a new generation of shoppers.
