The food industry in Korea is experiencing a drastic acceleration in trend turnover, with viral items lasting only a few weeks before being replaced. - Social media-driven popularity creates sudden spikes in demand that disappear just as quickly. - Rapid cycles create operational risks for small business owners and price volatility for ingredients. Q: Why is this trending? A: Because social media algorithms and consumer demand for novelty have drastically shortened the lifespan of food fads. | The food industry in Korea is experiencing a drastic acceleration in trend turnover, with viral items lasting only a few weeks before being replaced. - Social media-driven popularity creates sudden spikes in demand that disappear just as quickly. - Rapid cycles create operational risks for small business owners and price volatility for ingredients. Q: Why is this trending? A: Because social media algorithms and consumer demand for novelty have drastically shortened the lifespan of food fads.