IVE's Lee Seo has been selected as the new muse for the beauty brand LIZDA. The brand announced the news on the 29th and released a photo shoot with Lee Seo. Lee Seo's natural and trendy style has garnered attention from global fans, and her image aligns with LIZDA's concept of skin-care makeup. - Lee Seo was chosen for her bright and healthy image, which matches LIZDA's brand concept. - The brand plans to expand its global marketing campaign with Lee Seo as its new muse. - Lee Seo's photo shoot with LIZDA was released on the 29th. Q: Why is this trending? A: Lee Seo is trending because she was recently selected as the new muse for the popular beauty brand LIZDA, marking a significant milestone in her career as a K-pop idol. | IVE's Lee Seo has been selected as the new muse for the beauty brand LIZDA. The brand announced the news on the 29th and released a photo shoot with Lee Seo. Lee Seo's natural and trendy style has garnered attention from global fans, and her image aligns with LIZDA's concept of skin-care makeup. - Lee Seo was chosen for her bright and healthy image, which matches LIZDA's brand concept. - The brand plans to expand its global marketing campaign with Lee Seo as its new muse. - Lee Seo's photo shoot with LIZDA was released on the 29th. Q: Why is this trending? A: Lee Seo is trending because she was recently selected as the new muse for the popular beauty brand LIZDA, marking a significant milestone in her career as a K-pop idol.