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On May 28, global beauty company APR announced that singer and actor Park Ji-hoon has been selected as the new official model for its perfume and lifestyle brand, Forment. This appointment marks the brand's first official model selection since its recent rebranding and renewal process. APR stated that Park's unique combination of boyish charm and mature elegance aligns perfectly with the brand's identity, and they plan to launch various promotional campaigns to strengthen their presence in the market. Simultaneously, Park Ji-hoon showcased his refreshing visuals in a digital cover shoot for Esquire magazine, signaling his active engagement in the brand's new chapter. - Park Ji-hoon was appointed as the official model for the perfume and lifestyle brand Forment on May 28. - This partnership is part of APR's strategy to strengthen Forment's market presence following a successful brand renewal. - Park Ji-hoon is currently featured in promotional campaigns and a digital pictorial for Esquire to commemorate the collaboration. | On May 28, global beauty company APR announced that singer and actor Park Ji-hoon has been selected as the new official model for its perfume and lifestyle brand, Forment. This appointment marks the brand's first official model selection since its recent rebranding and renewal process. APR stated that Park's unique combination of boyish charm and mature elegance aligns perfectly with the brand's identity, and they plan to launch various promotional campaigns to strengthen their presence in the market. Simultaneously, Park Ji-hoon showcased his refreshing visuals in a digital cover shoot for Esquire magazine, signaling his active engagement in the brand's new chapter. - Park Ji-hoon was appointed as the official model for the perfume and lifestyle brand Forment on May 28. - This partnership is part of APR's strategy to strengthen Forment's market presence following a successful brand renewal. - Park Ji-hoon is currently featured in promotional campaigns and a digital pictorial for Esquire to commemorate the collaboration.
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[박지훈] Named Official Brand Ambassador for Perfume Label Forment
k-entertain5/28/2026

[박지훈] Named Official Brand Ambassador for Perfume Label Forment

On May 28, global beauty company APR announced that singer and actor Park Ji-hoon has been selected as the new official model for its perfume and lifestyle brand, Forment. This appointment marks the brand's first official model selection since its recent rebranding and renewal process. APR stated that Park's unique combination of boyish charm and mature elegance aligns perfectly with the brand's identity, and they plan to launch various promotional campaigns to strengthen their presence in the market. Simultaneously, Park Ji-hoon showcased his refreshing visuals in a digital cover shoot for Esquire magazine, signaling his active engagement in the brand's new chapter. - Park Ji-hoon was appointed as the official model for the perfume and lifestyle brand Forment on May 28. - This partnership is part of APR's strategy to strengthen Forment's market presence following a successful brand renewal. - Park Ji-hoon is currently featured in promotional campaigns and a digital pictorial for Esquire to commemorate the collaboration.